A Squidoo Lens for Local Business Websites in Scranton and Beyond

Along with blog posts like this one, having as many alternative ways to find your working Web page is a very important part of SEM -- Search Engine Marketing. One very effective way to add to your marketing efforts besides having websites is a Squidoo lens that points to your business. Along with the "social networking" exposure, Google loves Squidoo!
    Local searches for products, services and the like are actually outperforming "Yellow Pages" type publications and other print advertising. Plus, websites for local businesses that are keyword optimized and don't come across as "spammy" to the spiders can outrank major business directories in the SERP's (Search Engine Result Pages). This includes social networking site pages like Squidoo lenses.
    A local business located right across the street from me got a rude shock when he viewed his latest edition of the Yellow Pages. The listing misspelled his company name in the display ad, the alphabetical listing and the White Pages listing, too! A "hat trick" of mistakes that can't be repaired until the next edition, next year. With a Squidoo lens, if you goof it up, fixes are a snap and get published immediately!
    If you're a marketer who uses an online presence to promote your business (just your websites) and you don't know about Squidoo -- shame on you! You're leaving money on the table, dude! If you haven't tried to promote your business online in any fashion and want to try yourself without committing to a website, hosting, fancy content or paid SEO services, try a lens! Click on the title of this post and you'll be whisked away to Squidoo's lens on this subject. You can get more info about your online presence for both local, Scranton business websites and everywhere else here: http://money-making-websites-llc.com/index.html

Local Websites, International Reach -- Niche Website Creation

It's a bit tough to hit the streets and approach local businesses about building a website if you don't like "cold calling." Unless you have an existing relationship or a referral from a current client, you may very well be treated like a salesman. The fact is, you're a fellow business owner who happens to make websites that make money.
    Looking at this from a different perspective, there's a way to do this business on an International level -- target a niche of businesses and specialize in building websites for each local area you can reach. Think about this: if you pick accounting, for example, you can seriously consider making a website that's SEO friendly, powerfully directed with a call to action and with backlinks from authority websites for just about every locality in the world! Further, you can develop sub-niches like business accounting, personal finance, tax accounting, etc., for each area. Obviously, there's more to business than accounting. Find a niche for yourself that has these sub-niches, and you'll be golden!
    Here's how I'm starting to develop this business model: Money-Making Websites, LLC. If your online business efforts are not up to your expectations, may I suggest you explore this method of monetizing your knowledge, expertise and experience with helping a niche of businesses get online with a direct marketing approach.

Local Small Business Websites in Scranton, PA, Made by a Marketer!

If you have a local "brick and mortar" business (in Scranton, PA, for example) and a website built by a designer who wins awards for design, be afraid -- be very afraid! While your site may look beautiful, can people find you in Google for your products or services? If your designer doesn't really understand SEM (Search Engine Marketing), chances are when people search for what you sell locally, your competition's websites come up first.
    Think about it. If you train German Shepherds as guard dogs, what will people see if they go to a search engine and type in "guard dogs Scranton", for example? Even if they find you, does your Web page have a call-to-action for your readers? It's more likely your page just "We We's" all over them: "We do this and we do that and we are great, etc." Go here for a test of your Web page's customer-centric focus. Just a simple change from being self-referential to other oriented can make your online presence more attractive to people looking at your business's websites for the first time.
    How about getting your readers to contact you? Do you give a phone number that's actually answered by a person who specializes in helping people? Could you use the email address, phone number and mailing address of your readers? You'll need to have an effective way of capturing that information in a way that doesn't scare off readers. After all, giving up your email address to the wrong folks means tons 'o spam.
    Fortunately, there's a solution for local business owners in my area -- me! Marketing savvy + connections to Web professionals = a great way to make your online efforts profitable. You don't even have to be in Scranton, PA, to benefit from this kind of optimization of your business's websites. Pay a visit to my International portal for this service over at Money-Making Websites, LLC.
    Oh, yeah -- if you're an IM pro who doesn't do this kind of thing for local businesses, you're leaving some serious cash on the table (that's IM speak for, "You're an IDIOT!")

Happier New Year!

While it's de rigueur to wish all and sundry a Happy New Year, may I suggest an upgrade? Why not have a happier one? Chances are, last year you were wished a Happy New Year -- and did so, because you were told to do so! Being obedient and obliging, you chose to make 2007 happy. Right?
    Here's a thought: instead of striving to meet last year's happiness quotient, target a new plateau. Go for happier. Seriously, any fool can grab ahold of regular, standard happiness and make it their goal for the year. Isn't that a bit banal? Seriously, out-of-the-box happiness is as inspiring as that fruit cake you received that you suspect was re-gifted.
    Demand more from 2008. Insist on a measurable increase in happiness (or any other positive metric you choose) as part of your New Year's Resolutions. Become highly resolved to raise your expectations for yourself and your pursuits. Push yourself out of your "happy" Comfort Zone and stretch out your arms towards a Happier New Year. You'll thank me next year.

I Upped My Income!

Thanks to a bit of extra work, I've been able to upgrade a few things in my life:
•My computer
•My venue for Thanksgiving via an airline ticket
•My business plan for 2008 -- since I've proven my ability to produce income.
It still amazes me that I can just about reach out and pluck money from thin air. Even better, some of it happens automatically, thanks to the platform of the Internet.
    I'll keep this short. I upped my income -- UP YOURS!

Setting the Next Goal Point

The funny thing about success is the progressive nature of it. Once you reach certain goals, you have to think ahead to the next point on the way. What had been a dream or vision has now become a reality, and you must dare to reach higher or farther than before. In my own case, going from broke to solvent happened gradually, then it exploded into disposable income. Not millions, mind you, but next months bills are not an issue for worry.
    I had a visit from an old friend I knew from my high-school days. We toured the local sights and ate immodest amounts of food. While she was willing to pay for everything, I felt free to chip in liberally and not make a big deal about it. This was actually the first time in years I was able to fork over money for fun and not wonder if I was busting my budget or risking future meals for present pleasure.
    Best of all, September promises to be my best month yet. I have major marketers lined up to either review my products ('cause they got a freebie from me) or offer testimonials ('cause they bought them at retail). It's one thing to know you can produce quality. It's even better when the Big Dogs bark in your favor! I may throw them a bone and offer ghostwriting at a discount...
    My new goal points are to buy a new computer, made by the guy who saved me back in July when the old one was killed by lightning; get cable TV and Internet access; schedule a trip to Colorado and visit the Old Folks at Home; acquire my learner's permit for driving and refurbish my wardrobe. Modest goals, by some standards, but pure luxury for me, considering my previous plight.

The Unbearable Lightness of Being a Self-Employed Ghostwriter

While I’ve always had an entrepreneurial bent, it’s only been in the last few months that I realized how liberating self-employment truly is. Not only do I do what I really want, with very few demands on my brain and time; I get paid well for it. The pressure of being someone else’s pet dog, performing on demand is gone. I choose with whom I work and set the terms according to my plan.
    This brings up another point: planning. Without a serious business plan, I was spinning my wheels. All my past endeavors were lacking this element. A sound, from-the-beginning plan makes all the effort focus on the bottom line, which is not necessarily making the most bucks. In my case, it’s getting the best information out there on the ‘Net via my customers.
    What I find most fulfilling, almost unbearably so, is that my life is my own. I can afford my frugal lifestyle without having to do for someone else’s dream or vision. I’m fulfilling my own vision and getting paid for it. Admittedly, I must keep working at finding enough work to sustain me, but the Warrior Forum is enough of a source for that. All in all, I am so free, it’s almost a dream.
    Finding my core competence, writing content for articles and reports, allows me to do my thing at my own pace. I can devote long hours to writing, or take days off without concern for my well being. It all comes together in a natural way. Even the recent death-by-lightning of my old computer was only a two day glitch. The orders for work continue to come in and my first venture into PLR content is successful enough that even though I was cut off from the Internet, I made some money!
    Ahh, life is sweet…