I found this interesting blog at MyBlogLog: Hannah Montana, and felt it deserved some attention. While I am not an avid television watcher, Hannah Montana is a name that I recognize. Obviously, there's more to this than simple name recognition.
I'm very curious to see if this particular link will affect my ratings at Technorati, since links determine authority, and I DESPISE authority, other than my own and those I respect.
I'll pop over to my Squidoo lens and add the link there, along with my WordPress mirror. [Vince dons a lab coat and takes up a clipboard] Let the experiment begin!
Showing posts with label brainwashing. Show all posts
Showing posts with label brainwashing. Show all posts
Sunday, January 7, 2007
Friday, December 29, 2006
Influence and persuasion in a Web 2.0 world.
Social networking is a form of "Social Proof". Unfamilar with the term? It's one of the six principles explained in "Influence, the Psychology of Persuasion" by Robert Cialdini. Many people with malign intent use the princples of persuasion to get at those who are vulnerable. In an open climate like Web 2.0, those who try to misuse persuasion can be exposed for what they are.
I've learned and field-tested all of the principles outlined here and can attest to the fact they work. I can also tell you that an insincere person will get less out of using them than one who is honest and forthright. The influences themselves may act in a covert way, but the motive of the influencer influences the influenced. You can't fool all of the people all of the time, especially in an open network where negative feedback spreads like wildfire.
What is truly important for anyone who intends to use their social networking efforts to promote a business, idea, point of view, etc., is to make sure your approach is congruent with these principles. If you stray from the key points, you may be undercutting your efforts.
I've learned and field-tested all of the principles outlined here and can attest to the fact they work. I can also tell you that an insincere person will get less out of using them than one who is honest and forthright. The influences themselves may act in a covert way, but the motive of the influencer influences the influenced. You can't fool all of the people all of the time, especially in an open network where negative feedback spreads like wildfire.
What is truly important for anyone who intends to use their social networking efforts to promote a business, idea, point of view, etc., is to make sure your approach is congruent with these principles. If you stray from the key points, you may be undercutting your efforts.
Subscribe to:
Posts (Atom)
