Showing posts with label brand. Show all posts
Showing posts with label brand. Show all posts

Thursday, January 18, 2007

The Book of the Day Club

Now that I’m a publisher, I can actually fulfill an idea I had years ago: use my knowledge of typesetting and layout to produce sellable information at a very low cost. Not only am I producing self-help material based on my research and experience, I’m getting out Literature that’s in the Public Domain! I can bang out a well-edited book, complete with cover art, in about two hours. That includes listing it on eBay!
         Current titles include THE ART OF WAR, THE DEVIL’S DICTIONARY, DRACULA and A STUDY IN SCARLET, the very first Sherlock Holmes adventure. I’m already working on a list of authors like Edgar Allen Poe, Edgar Rice Burroughs, H.G. Wells, Charles Dickens, Herman Melville and Jane Austen to start (in no particular order), along with more by Bram Stoker and Sir Arthur Conan Doyle.
         Any suggestions are welcome as to classics you’d like to see made available as finely wrought .PDF files. Yeah, I forgot – FANNY HILL is on the to-do list, too~!

Sunday, January 7, 2007

The Hannah Montana Fans Blog

I found this interesting blog at MyBlogLog: Hannah Montana, and felt it deserved some attention. While I am not an avid television watcher, Hannah Montana is a name that I recognize. Obviously, there's more to this than simple name recognition.
     I'm very curious to see if this particular link will affect my ratings at Technorati, since links determine authority, and I DESPISE authority, other than my own and those I respect.
     I'll pop over to my Squidoo lens and add the link there, along with my WordPress mirror. [Vince dons a lab coat and takes up a clipboard] Let the experiment begin!

Saturday, January 6, 2007

Zeroed in on a Web host.

After some serious searching, I've decided to give my money to HostMonster. At first, BlueHost looked good, but a blog entry from a guy who researched the two found out they are the same - except HostMonster is bigger, faster and with newer equipment for less money. A no-brainer.
     It’s $6.95/mo. if you sign up for the two year package. Okay, it’s all payable in advance, but there’s no contract and you can receive a pro-rated refund if you decide it isn’t for you. Plus, you not only get unlimited domains for free (no fee, yearly or otherwise, as long as you're with them), they have a blocking feature that prevents the nosy from finding out who owns your domain. There’s a ton of features available, so check ‘em out at the link below V.
     CLICK HERE TO SIGNUP FOR HostMonster.COM NOW, and I'll pick up some change for recommending them. Also, feel free to give feedback if you're already using them. UPDATE: I've been using them for a while now, and I've got no complaints. Customer service has been good. When I had questions about certain things not working, they "intuited" I had been playing around with settings better left untouched.

Wednesday, January 3, 2007

Another customer service tale.

After a busy, productive day with much good feedback from others online, I drop by the corner market just before work. I chat with the counterman, who's the spitting image of a guy who is the most miserable person I've known in quite a while. As I turn to leave, Bill, the counterman asks, "You have a minute?"

My default response, when asked this is, to silently start counting down: 59, 58, 57, until I reach 0 and cut 'em off in midsentence. Bill reaches into his pocket and says, "You made a purchase a few weeks ago." He pulls out his wallet. "You forgot your change." He handed me a five dollar bill.

This made my day. Talk about each employee being a "brand manager"! And his name! Oh, the irony/synchronicity!

Monday, January 1, 2007

The "Theory of Everything" T-Shirt slogan.

Physicists are striving to quantify the four forces of physics, a "Theory of Everything". Without boring you to tears, they want a single equation to explain gravity, electromagnetism, and a couple of subatomic forces you can look up yourself: Strong & Weak. One noted scientist explained that it would be an equation you could fit on a t-shirt.

Self-branding is about the same thing, without the clipboard and lab coat. One strives to sum up everything in a pithy, well written sentence. Or two. The trick is to understand what the strongest brands have that I don't - yet. And, no, it ain't a slogan. It's congruency.

Coming up with that slogan means you are committing to it. Choose wisely - the less congruent you are with it (and it with you), the weaker your brand will be. Contrariwise, selecting the perfect slogan in advance (cart-before-the-horse methodology) means you will grow towards each other in an organic, meaningful way. There's no guaranteeing you won't outgrow each other. Hope that it's you that's doing the outgrowing!

Already tried and rejected by me, as Vince Runza Online:

It's the customer, stupid.
I'm not for everyone, but that can be good!
Always Busy (saw this one chiseled into the facade of a building in Downtown Scranton)
Good Products, Good Service
Bootstrap entrepreneurship
It's not work if you love doing it. It's even better if you get paid for it!

Okay, it's a work in progress. Feedback? Smart-alecky responses welcome!